Episode 67

full
Published on:

28th Jun 2024

Weaponising Creativity with Tonia Samsonova

Tonia Samsonova discusses the challenges that artists face with AI and copyright issues. She shares her solution of giving artists the ability to train their own AI algorithms, allowing for a more diverse and decentralised AI landscape.

Tonia Samsonova is a serial entrepreneur and founder with a successful eight-figure exit. Currently she is the founder of exactly.ai, a platform enabling artists to train their AI models and monetise their unique aesthetics by leveraging their audience. Before that, she was a product leader at Yandex, a search engine company, and led a COVID-19 response initiative with a daily audience of 50 million. Her team's work on this project was shortlisted for Cannes Lions and earned European awards for creative data usage. Before becoming an entrepreneur, Tonia was a journalist and news editor.

Takeaways

  • Exactly.ai allows artists to train their own AI algorithms
  • Artists need to protect themselves and weaponise their creativity
  • Reactions from the artistic community vary, with some embracing AI and others expressing concerns AI allows artists to become curators and tastemakers, as they can mass-produce images and choose the best ones.
  • The partnership between human brains and AI is what makes us unique and beautiful creatures.
  • AI can elevate the average level of skills and open up new opportunities for collaboration.
  • AI can help people with dysgraphia or language barriers overcome their challenges.
  • AI models can be published and rented, enabling specialised tools and collaborations.
  • It's important to manage expectations and not rely solely on AI for decision-making.
  • The future world will still depend on education, curiosity, and moral values.

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Thanks for listening, and stay curious!

//david

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About the Podcast

Humans WithAI™
Humans WithAI is a podcast about how artificial intelligence is changing people’s work, lives and sense of what comes next.
Hosted by David Brown, the show features honest conversations about the human impact of AI. What started as Creatives WithAI in 2023 has evolved into a broader look at how AI is reshaping careers, industries, identity and opportunity far beyond the creative world.
From founders and freelancers to educators, leaders and workers navigating change, Humans WithAI explores what happens when technology stops being abstract and starts affecting real life.

About your host

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David Brown

A technology entrepreneur with over 25 years' experience in corporate enterprise, working with public sector organisations and startups in the technology, digital media, data analytics, and adtech industries. I am deeply passionate about transforming innovative technology into commercial opportunities, ensuring my customers succeed using innovative, data-driven decision-making tools.

I'm a keen believer that the best way to become successful is to help others be successful. Success is not a zero-sum game; I believe what goes around comes around.

I enjoy seeing success, whether it’s yours or mine, so send me a message if there's anything I can do to help you.